You see craft in the work, not in a list of services.

A company that has worked cleanly for thirty years has more to show than six bullet points under a stock photo. The website of a trade business has to do two jobs at once: bring in the right work and bring in the right application.

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Typical businesses

Timber construction and carpentry
Electrical engineering
Plumbing and heating
Metalwork
Landscaping
Interior fit-out
Painting and plastering
Roofing

A cut end grain of timber in raking light, growth rings and fibres visible

The website lags behind the business

The work is good, the order books are full, the website is from 2016 and shows three stock photographs. That does not cost revenue straight away. It costs the jobs you would like to have, and the applicants who go somewhere else.

Six points that decide it.

Projects instead of services

A finished site with photographs, numbers and a description convinces more than any list of services. We build the website around your references.

A section of its own for jobs

Anyone looking for skilled workers needs more than an email address under “Careers”. You get a page that shows how the work is done at your company.

One page per trade

Professional searches run on trades, not on “services”. Each of your areas gets a complete page of its own.

Enquiries with substance

The form asks for what you actually need to write a quote. That saves the round of follow-up questions and filters out what does not fit.

Photographs that show something

We plan the photography around what your work actually looks like. Bought pictures of other people's building sites do not go on the page.

Fast on every device

Most enquiries come in the evening from a phone, often on a poor connection. The site is built for that.

A good fit: Edition Plus, 4,990 €.

With a page per trade plus references and jobs, the scope reliably lands at five to eight pages.

approx. 5 to 6 weeks

A strategic concept phase covering audiences, search terms and site structure
Five to eight individually developed pages
A reusable design system instead of isolated single pages
Flexible components for later extensions
A considered motion concept with animation used deliberately
Image editing including selection, cropping and web optimisation
Search engine groundwork with page titles and meta descriptions
Structured data for search engines
Google Search Console set up
Performance work against a defined target before launch
Analytics & consent: Google Analytics 4, Google Tag Manager and a technical consent solution with granular choice
Three rounds of revisions
60-minute training session for you or your team

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Built project

Zimmerei am Hang

Large images and a clear structure put work and materials at the centre. Services and references remain easy to grasp without overwhelming the page with information.

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Four stages to a finished site.

01
Start
In the first call we settle goals, requirements and the scope of the project. After that you receive a binding quote and we reserve the project slot.
02
Direction
We order content and structure and develop the visual direction from it. Only once the design framework stands does the build begin.
03
Build
The approved draft becomes the complete website. Content, functions and revisions happen within the agreed system.
04
Launch & after
Before the launch we check the site, set up the agreed services and hand over all access. If you want, we keep supporting the site afterwards.

The complete process

Where else our way of working shows.

Schönleben Photography

A quiet, image-led site where photography and film take centre stage. Large galleries load quickly and both language versions work seamlessly.

Field: Photography and film
Edition: Edition Custom
Scope: Eleven pages, two languages, galleries with more than sixty images