The first question is the price. Answer it in full.

Driving schools get asked about the price and answer with a base fee. The amount actually missing from the account at the end is a very different one, and every learner knows it. Whoever does the honest maths first wins the conversation.

Request a first call Services and prices

Typical businesses

Car training
Motorcycle
Trailer and motorhome
Lorry and bus
Professional drivers
Intensive courses
Advanced seminars
Driving school groups

An asphalt surface with a broken lane marking

The schedule is online as a photo of the notice board

The theory schedule is a photographed sheet of paper, the price list a PDF from 2022, and registration means a phone number during office hours. Learners are between seventeen and twenty and do everything in the evening on a phone.

Six points that decide it.

The price calculator separates the pots

What the school receives and what the authorities and the testing body charge stand side by side, kept apart. That is uncomfortable, and that is exactly why it builds trust.

The theory schedule carries itself

One fixed date and one rule are enough for every coming evening to know its topic. Nobody maintains a list, and no topic gets dropped.

Registration without office hours

Registration asks only for what the first appointment needs, and says alongside what happens next.

One page per licence class

B, B197, A1 and the trailer licence each have their own requirements and their own searches. They belong on their own pages.

The team is the argument

Driving schools get recommended, not googled. Seeing the instructors before ringing makes the decision easier.

Built for the phone

Nearly every enquiry comes from a phone. The calculator, the schedule and the registration are made for that, not adapted to it.

A good fit: Edition Plus, 4,990 €.

Classes, prices, theory, team and registration add up to five to eight pages, plus two functions that have to be calculated.

approx. 5 to 6 weeks

A strategic concept phase covering audiences, search terms and site structure
Five to eight individually developed pages
A reusable design system instead of isolated single pages
Flexible components for later extensions
A considered motion concept with animation used deliberately
Image editing including selection, cropping and web optimisation
Search engine groundwork with page titles and meta descriptions
Structured data for search engines
Google Search Console set up
Performance work against a defined target before launch
Analytics & consent: Google Analytics 4, Google Tag Manager and a technical consent solution with granular choice
Three rounds of revisions
60-minute training session for you or your team

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Built project

Fahrschule Wendekreis

A price calculator makes driving licence costs transparent and separates the school's fees from official charges. Key information is quickly accessible on mobile.

View the website (opens in a new tab)

Four stages to a finished site.

01
Start
In the first call we settle goals, requirements and the scope of the project. After that you receive a binding quote and we reserve the project slot.
02
Direction
We order content and structure and develop the visual direction from it. Only once the design framework stands does the build begin.
03
Build
The approved draft becomes the complete website. Content, functions and revisions happen within the agreed system.
04
Launch & after
Before the launch we check the site, set up the agreed services and hand over all access. If you want, we keep supporting the site afterwards.

The complete process

Where else our way of working shows.

Schönleben Photography

A quiet, image-led site where photography and film take centre stage. Large galleries load quickly and both language versions work seamlessly.

Field: Photography and film
Edition: Edition Custom
Scope: Eleven pages, two languages, galleries with more than sixty images